Interesting Factors You Need To Consider Before Opening A Hair Salon For Men

The concept of hair salon first occurred in 17th century Europe, particularly in France. It was a trend than to wear heavy and decorated hairstyles often with wigs and extensions both men and women. But hair salons in that era were limited for hair servicing only, it took hundreds of years of evolution to get to the point where salons mean one-stop shop for all beauty requirements starting from hair styling, facials, waxing, threading, makeup, etc.

Barber shops evolved into an organized billion-dollar industry with brands, beauty products, and chains of shiny salons for the sole purpose of beauty upliftment.  There has been a special emphasis on hair salon for men. Many icons and billionaires have emerged from this industry like Paul Mitchell, Joh Bailey, James Brown, Nicholas Jurnjack to name a few. 

Some Noteworthy Statistics:

As per Mintel research, young men are now getting inclined towards salon services. Around 25% of men in the age slab of 18-34 opt for manicure and pedicure services. 38% of men in the age group of 18-34 opt for facial and body treatment as compared to 15% of men aged above 55 years.

Also, more men visit the salon for a haircut as compared to their female counterparts. This growing inclination of men towards salon services gave rise to the men’s hair salon niche, which especially focusses on beauty and grooming services for men. So, if you are planning to open a hair salon for men, then it’s the right time to seize the opportunity.

Things To Do Before Opening A Salon

• Opening a salon is a capital-related business, so before opening a salon, you need to plan everything starting from a layout of your salon to the brands you are going to use or promote to kinds of employees you are going to hire everything. Even you have to chalk out how to get clients, talk to your existing clientele, and try to spread your salon through word of mouth even before you open your salon.
• Finance is the most important aspect of business. Figure out the optimum level of expense so that you do not bleed your precious operating capital. Calculate the minimum number of employees you can start with or what are the equipment and products you require to start from scratch. After doing the budget you have to look for money, the best is your own money if you have other than that you can avail loans from banks.
• Adhere to all the local laws and regulations. File and apply for all the required certificates and registrations to start your salon so that you don’t face any hurdle when your salon is working full steam.
• Beauty Salon most of the time, works on visuals, the shinier, tidy, and smart your salon will look the more it will attract customers. So the location of your salon is very crucial for its survival. It needs to have an open road in front of good access and visual, it needs to be situated in a place where people are affluent so that you get your target customer easily and the location is very important for building a brand.
• Add niche products. If you are opening a hair salon for men, then it is important that you must choose niche product which is specially curated for men. There are several brands that have come up with men beauty products. Adding them to your salon will make it more attractive.

Things To Do After Opening A Salon

• The first thing you need to do is arrange an interview and hire one or two the most efficient and experienced beauticians and hairstylists who will not only manage the salon but mentor the other fresher and low paying employees. Employees are the backbone of any business you cannot run a one-man show and expect the business to run.
• Hire an interior designer to design the salon to use the space in an optimum way and to make the salon look inviting.
• Talk to distributors to get everything required to run a Salon starting from shampoos, conditioners, facial to even hair cutting products like clippers and scissors, and other tools. It’s very important to stack up the product when you run full steam.
• Hygiene is important. After pandemic, the functioning of most of the businesses will change, and hair salons are no different. You must add sanitizer, ensure a high level of hygiene that will attract customer.
• Pricing of your service is also important. You have to figure out your locality and the financial capability of the client you are targeting if the price is too cheap, they may avoid and if the price is too high, they can’t afford it. So figuring the price is a game-changer.

Hair salons are a great business if you can manage it alone clients will come automatically with little effort in marketing the rest will come with a word of mouth if the service is worth mentioning. And if your creativity surpasses the expectation you could be the next Paul Mitchell you never know.