Deciding to put your limited edition art prints for sale is one of the best ways to create a sense of urgency and interest among the buyers. As an artist, it is an essential part of your job to understand what your collectors need. You need to keep different factors in mind before putting your art prints for sale. How can you design professional editions for your buyers? How can you make your customers come back to you again and again? For a successful edition, you need to consider various factors.
Choose the Size of The Edition Carefully
Open editions are cheaper as compared to the limited ones. However, if you have already decided on the size of the edition, you will not be able to create more images out of it. The value of your editions enhances if you can keep it limited. However, you can decide on the number of prints you want to make or how much you are willing to put on your limited edition art prints for sale. There is no optional edition size or there is nothing like right or wrong numbers.
Once you plan to make limited edition art prints, you need to understand the number of buyers you have and the size you wish to run. Keep in mind that the buyers of these editions would purchase the prints only if the edition is limited. They want to keep rare collections with them. So, deciding on the run size will be the wrong decision. No matter whatever number you have decided, if your work is printable, there is no need for printing the full run in one shot. Make sure you add labels to the limited edition art prints for sale. For example, if you have printed 10 labels, number them chronologically like 1, 2, 3….10. There are printers that would allow you to keep some of them on the files so that you can come back to it once you complete printing a run.
Allow Your Buyers to Choose from A Variety of Options
Limited edition art prints for sale can mean different things to different customers. When you talk of limited editions, you should establish clear communication with your buyers as to what you mean when you say that the prints for sale are limited in edition. It should mean that the art prints are available only in one size, and it would not be available in the same size the next they want to buy it. So, in this manner, you create a room of opportunities for your buyers.
Think of The Long Term Goals
Selling out an entire set of prints that you have created can be an amazing idea for increasing your sales in the market. However, in the long term, you might wonder why you didn’t create more limited edition art prints for sale to cater to a wider customer base. Though it is natural, as mentioned above, it is not a good idea to create more prints in bulk. The editions need to be limited after you have already prepared one set.
You should create a list of your potential buyers so that you can notify them as soon as you launch new limited edition art prints for sale. In this way, you can create a strong trustworthy relationship with your clients and create more opportunities to increase your sales.
Last but not the least, always be honest with your work. Inform your customers about all the details of your work- the size you are creating, the paper and the ink you used, print run size, ink type, printer type, etc. This will build trust among your clients, and they will keep coming back to you for more.
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